Do you clean your email list regularly?

If your answer is no, then you are wasting your time and money. There is a probability you are trying to reach the people who are not interested in your service or product.

More than 22% of emails in a list decay every year. To add salt to your wounds, one-third of your audience won’t open your emails.

Sending your emails to those who aren’t interested in your service will result in account suspensions and even financial penalties. This is where the email checker service comes into play. It keeps your list fresh, so you don’t have to worry about anything in your email marketing campaign.

Here are the top five reasons to keep your email list clean:

Preserve your business reputation

As we discussed earlier, email addresses in a list decay over time. The Internet Service Providers (ISPs) keep an eye on every email sender. They have metrics of all of your campaigns. All they want from you is to use a high-quality list to ensure your emails are delivered to the inbox.

An email list containing inactive email addresses, spam traps, and spam complainers will destroy your campaign. Your sender reputation gets damaged. The ISPs will redirect your emails to the spam or promotions folders.

It’s not limited to email boxes of spam traps or inactive email addresses; your real and active subscribers will also face the same. If you continue to use the list, you might get blacklisted. Once you are on a blacklist, your domain reputation and, ultimately, business reputation is affected badly.

Save your money

It doesn’t cost much to send an email. However, if you have a bigger list, you will have to spend more.

Let’s compare the email sending costs of two major bulk email sending companies: Aweber and Mailchimp.


0-500 subscribers: $19/month

501-2500 subscribers: $29/month

2501-5000 subscribers: $49/month


0-500 subscribers: $10

501-1000 subscribers: $15

1001-1500 subscribers: $20

These pricing structures show that email sending services aren’t cheap.

The list cleaning will allow you to remove inactive users, complainers, and those having zero significance for your marketing campaign. You won’t want to send your emails to those who will never open your emails.

Cleaning an email list reduces your costs. Once your marketing costs reduce, your profit will increase.

According to a survey, 91% of companies believe that false data wasted their marketing budgets.

It proves that a clean list helps us save our marketing budget.

Retarget your audience

We can separate the email addresses based on the engagement rate. This allows us to segment the engaged and unengaged users. Furthermore, we can monitor the unengaged ones. We can try to re-engage. If it succeeds, it can bring us a lot of money.

In email marketing, there is a possibility that inactive accounts had engaged with your business once or twice. We can call them the old prospects. It’s much cheaper to re-engage an old prospect than to bring to a new prospect.

Let’s think why an email becomes inactive?

An email can become inactive because the user got a new job or even a new email. The email service provider suspended or deleted the email address. The user might have forgotten to inform you about the email change. You can try to find the user through social media, Google, or reverse email lookup services. Once you connect, you can always re-engage the user.

A good digital marketer always thinks out of the box. Since you have the list of unengaged users, you can introduce special offers, coupons, or discounts to bring them back to your brand.

Running A/B test

We can utilize the data effectively through A/B testing. We can identify the best email marketing strategy for our business.

Here is how A/B testing works:

We make two groups of people. Let’s say A and B. We use two different CTAs or subject lines for both groups. If A group performs better, we will implement that strategy to the rest of our data. Likewise, if the B group performs better, we will use the second strategy in our future campaigns.

However, if the list isn’t clean, we won’t be able to do any testing because we don’t know the reason for the campaign’s failure.
According to Superoffice, “Only 11% of internet marketers go for segmentation. List segmentation can increase the conversion rate up to 355%. Thus, the revenue can be increased by 781%.”

List cleaning is easy

You can manually clean your list if you have less than 50 contacts. Some online tools allow you to do it free. All you have to do is check the contacts one by one. However, it will take significant time to do so.

If you have a large list, you can automate the process by using the email verifier.

Usually, the email list cleaning services don’t charge much. You can clean thousands of contacts by spending as little as $5. Plus, you won’t have to worry about anything else. Just upload the list, wait for a few minutes, and the task is done.

Remember that ISPs are closely monitoring you. Your key analytics, like undelivered messages, spam complaints, and unsubscribes, are under the radar. There is a threshold set up by every ISP. If you are cross this threshold, be ready to be penalized.

The ESPs like Mailchimp and Aweber are just trying to send your emails. They aren’t cleaning your lists. You have to do it yourself.

You can use Maitester to clean your list. Email list verify allows you to verify 5000 email addresses for just $19. Furthermore, you can verify 5000 email addresses for only $29, and it gets cheaper as your list grows.

It’s worth mentioning their advanced mechanisms like spam -trap removal, MTA validator, Risk validator, duplicate removal, domain validators, etc. Because of these advanced cleaning techniques, they are way ahead of their competition.

Lets’ get your list cleaned!