Have you ever heard of email verification services? If not, you're missing out on an essential tool that can help maximize your email marketing campaigns. Email verification services are third-party tools that check your email list for accuracy, ensuring that your emails reach real people and not invalid email addresses. In this post, we'll explore why using email verification services is crucial for the success of your email marketing campaigns.
The Benefits of Email Verification Services
Improved deliverability rates
One of the significant benefits of using email verification services is the improvement of your email deliverability rates. Email deliverability refers to the ability of your email to reach the recipient's inbox rather than being bounced or sent to the spam folder. Email verification services can help improve deliverability rates by removing invalid or fake email addresses from your list. This reduces the likelihood of your emails being marked as spam or getting bounced, which can harm your sender's reputation. With a cleaner email list, your emails have a better chance of reaching your subscribers, resulting in increased open rates and click-through rates. Ultimately, improving your deliverability rates can lead to higher engagement and better results from your email marketing campaigns.
Increased engagement rates
Another benefit of using email verification services is the potential for increased engagement rates. By removing invalid email addresses, you're left with a list of active subscribers who are genuinely interested in your content. These engaged subscribers are more likely to open, read, and interact with your emails. This increased engagement can lead to more conversions, whether it's sales, sign-ups, or other goals you have for your email marketing campaigns. So, by using email verification services, you can target a more engaged audience and increase the effectiveness of your email marketing efforts.
Reduced bounce rates
Using email verification services can also lead to reduced bounce rates. Bounce rates occur when emails cannot be delivered to the recipient's inbox and are instead returned to the sender. High bounce rates can negatively impact your sender reputation and decrease your email deliverability rates. Email verification services can identify and remove invalid or inactive email addresses from your list, which helps reduce the chances of your emails bounce. By reducing your bounce rates, you can improve your email marketing campaign's effectiveness and increase your chances of success.
Enhanced sender reputation
Another benefit of using email verification services is the potential to enhance your sender's reputation. A sender's reputation is an evaluation of the sender's email-sending practices, such as spam complaints, bounce rates, and engagement rates. By removing invalid and fake email addresses from your list, you can reduce the number of bounced emails and spam complaints, which can improve your sender reputation. An improved sender reputation can lead to higher email deliverability rates, better engagement rates, and ultimately, more successful email marketing campaigns.
Cost savings
Using email verification services can also lead to cost savings. Most email marketing services charge based on the number of subscribers on your list. If you have a large number of invalid or fake email addresses, you could be paying for subscribers who will never engage with your emails. By using email verification services to remove these addresses, you can reduce the number of subscribers on your list and potentially save money on your email marketing service fees. Additionally, by improving engagement rates and reducing bounce rates, you can increase the effectiveness of your email marketing campaigns, making your marketing budget go further.
Factors to Consider When Choosing the Best Email Verification Services
When choosing the best email verification service for your business, there are several factors to consider. Here are some key points to keep in mind:
Accuracy: The accuracy of the email verification service is crucial to ensure that the email addresses you're targeting are valid and active. Look for a service that has a high accuracy rate to maximize the effectiveness of your email marketing campaigns.
Speed of verification: Depending on the size of your email list, the speed of verification can be a critical factor. Choose a service that can handle your list size and provide fast results without sacrificing accuracy.
Scalability: As your business grows, your email list will likely grow as well. Choose a verification service that can handle large and growing lists, so you don't have to switch providers as your needs change.
Compatibility with different email marketing platforms: Make sure the verification service is compatible with your email marketing platform, such as Mailchimp or Constant Contact. This will make it easier to integrate and use the service seamlessly.
Customer support: Look for a service that offers reliable customer support. You want to be able to get help quickly if you encounter any issues or have questions about the service.
Pricing: Compare pricing plans from different verification services to find one that fits your budget. Some services charge per email address, while others offer a flat rate or subscription-based pricing. Consider the pricing structure and features included in each plan to find the best fit for your business.
Top Email Verification Services in the Market
Bounceless:
Bounceless is an email verification service that offers several features to help businesses maintain clean email lists. Some of its key features include email verification, spam trap detection, and email list validation.
One of the pros of using Bounceless is its accuracy rate, which is up to 98%. This ensures that your emails are delivered to the right people and reduces the chances of your emails bouncing or being marked as spam. Bounceless also offers a fast verification process, with results delivered in just a few minutes.
Another pro of Bounceless is its scalability. The service can handle email lists of all sizes, making it suitable for businesses of any size. Bounceless also offers compatibility with several email marketing platforms, including Mailchimp and Hubspot.
Bounceless offers two ranges of pricing plans: Pay-As-You-Go which allows users to pay for just the credits they need, and two package plans: the pro plan priced at $39 offering 10,000 credits, 50 Inbox reports, 5 blacklist monitoring, and 2 users and the Business Plan for $99 including 50,000 credits, 500 Inbox report, 50 blacklist monitoring, and 5 users
Overall, Bounceless is a reliable and affordable option for businesses looking to maintain a clean email list and improve their email deliverability rates.
Mailtester
Mailtester is an email verification service that offers a simple and user-friendly interface to help businesses validate email addresses. One of the key features of Mailtester is its ability to check whether an email address exists and can receive emails, its speed of verification is a pro of the platform as well. The service can quickly validate email addresses and provide accurate results within seconds. This makes it easy for businesses to check their email list and ensure they are sending emails to valid and active email addresses.
Another positive aspect of Mailtester is its compatibility with different email marketing platforms. The service can be used with various email marketing tools, including Mailchimp and Constant Contact, making it easy to integrate and use the service with your existing email marketing system.
Mailtester has four paid plans available:
The starter plan includes: 500 email searches, 5000 email verifications 10 Inbox reports, and 5 blacklist monitors.
The growth plan includes: 1000 email searches, 10 000 email verifications 25 Inbox reports, and 10 blacklist monitors
The pro plan includes: 2500 email searches, 50 000 email verifications 50 Inbox reports, and 20 blacklist monitors
The business plan includes: 5000 email searches, 100 000 email verifications 100 Inbox reports, and 50 blacklist monitors.
ZeroBounce
ZeroBounce is a widely used email verification software that utilizes a range of tools and technologies to validate and clean email lists. It provides real-time email verification and generates a comprehensive report on email deliverability, spam traps, and bounce rates. Additionally, ZeroBounce offers extra features like email scoring and data append services to help businesses optimize their email marketing campaigns.
ZeroBounce has a pay-as-You-Go plan starting from 2000 emails for $16.
NeverBounce
NeverBounce is an email verification service that provides businesses with accurate email list cleaning and validation services. It offers real-time email verification to improve email deliverability rates and reduce bounce rates. NeverBounce is compatible with popular email marketing platforms and provides easy integration with various tools and services.
Neverbounce price their services per email volume rates, emails up to 10,000 = $0.008, emails up to 100,000 = $0.005, emails up to 250,000 = $0.004, emails up to 1,000,000 = $0.003, emails up to 3,000,000 = $0.0025, emails up to 10,000,000 = $0.001.
How to Integrate Email Verification Services with Mailchimp
We will choose Bounceless as a tool but the other email verification tools are similar in the process with some small differences from tool to tool.
First, you need to have a Bounceless account and then you go to the integration you need to connect it to your Bounceless accounts.
How to integrate email verification services with Mailchimp
Integrating email verification services with Mailchimp is a simple and straightforward process. First, select a compatible email verification service and sign up for an account. Then, navigate to the Mailchimp integration settings and connect your email verification service account. Once the integration is established, import your email list into your email verification service account and run a verification check. After the verification is complete, export the clean email list and import it into your Mailchimp account. By following these steps, you can improve your email deliverability rates and ensure your email campaigns reach your target audience.
Best Practices for Using Email Verification Services
Regularly verify your email list
To ensure that you’re following the best practices, you need to verify your email list on a regular basis, you can ensure that your email campaigns are delivered to active and engaged subscribers, which can lead to higher open and click-through rates.
Regular verification can also prevent your emails from being marked as spam or bouncing, improving your overall email deliverability rates.
Clean your email list before every email campaign
Cleaning your email list before every email campaign is another important best practice for using email verification services. By cleaning your email list before sending out a campaign, you can ensure that you are only sending emails to engaged and active subscribers, which can improve your email deliverability rates and increase engagement. This practice can also prevent your emails from being marked as spam or bouncing, which can negatively impact your sender's reputation.
Additionally, regularly cleaning your email list can help you identify inactive subscribers, remove invalid email addresses, and update any changes to your subscribers' email addresses. By implementing this best practice, you can improve the effectiveness of your email campaigns and ensure that you are targeting the right audience.
Keep your list up-to-date by removing inactive subscribers
Inactive subscribers can negatively impact your email campaigns, leading to lower engagement rates, higher bounce rates, and even getting marked as spam, regularly removing inactive subscribers from your email list, you can improve your overall email deliverability rates, increase engagement, and maintain a healthy sender reputation. It is recommended to identify inactive subscribers based on specific criteria, such as those who have not opened or clicked on your emails in a certain period of time, and remove them from your list.
Conclusion
In conclusion, using email verification services is important for maximizing the success of your email campaigns, they can tremendously improve your email deliverability rates, increase engagement, reduce bounce rates, enhance your sender reputation, and save you money.
By verifying your email list, cleaning it before each campaign, and keeping it up-to-date, you can ensure that your email campaigns are accurate, engaging, and successful. When choosing an email verification service, consider factors such as accuracy, speed, scalability, compatibility with different email marketing platforms, customer support, and pricing. By selecting the best email verification service for your needs and incorporating it into your email marketing strategy, you can take your campaigns to the next level.