A low bounce rate means you have nothing to worry about in an email marketing campaign. To achieve this, the following are some steps:
Fix hard bounces
Hard bounces indicate permanent problems in the email address. So, you can’t do anything to drive your message to them. All you have to do is to get rid of the hard bounced emails. You can delete them manually or use a tool for this purpose.
Fix soft bounces
Soft bounced emails shouldn’t be deleted quickly. There is a high chance that the server issues might get resolved. So, you can segment your list and keep them separately to run a separate campaign later on. However, if the issues still exist after some time. These emails become a burden on your pocket. .So, you have to get rid of them.
Verification is an essential step in email marketing. It ensures your emails are valid, active, and land right in the receiver’s inbox. This is a complex process, but it gives a new life to your campaign. Email verification can help you get rid of all invalid and inactive email addresses. Email verifiers also use advanced techniques to save your sender reputation before you even start an email marketing campaign.
You can read our detailed guide to verify the email addresses.
Use a double opt-in system
The double opt-in system helps you make sure you get a highly relevant audience. Basically, whenever a user signs up, an email containing the verification link is sent. When the user clicks that link, it means you have permission to send them the emails. The process also verifies that the given email was the valid one and won’t increase the bounce rate.
Give the user some control
Email marketing is all about caring the user preferences. You can set up a preference center where the user can select the emails he wants to receive. When a user gets emails according to the set preferences, he won’t unsubscribe or label your emails.
When you regularly interact with your audience, you will see a decrease in the email bounce rate. It will also increase the engagement rate. Another benefit of being regular is that you can identify those users who have changed their email addresses. However, don’t overwhelm. Otherwise, they might label your emails as spam.
Avoid free email sending services
Free email sending services might look tempting, but they can destroy your whole marketing campaign. You will experience an increase in the hard bounce rate because fee services don’t pass the DMARC policy. It also looks unprofessional when a business uses a free service like Yahoo or Gmail for communication.
Keep an eye analytics
A good email marketer measures the performance of the campaign each and every time.
When you keep an eye on the analytics, you can identify the high bounce rate on time. Once you determine the bounce rate, you can take preventives measures on time.
Performance monitoring also allows you to check your open rate, click-through rate, and conversion rate. You can change or modify your strategy on time. It will result in a successful email marketing campaign.
MailTester- A one-stop solution to all of your problems
MailTester aims to make your email marketing campaigns successful. Our email verifier can help you get rid of the high bounce rate issue. We use advanced and proven techniques to make your list clean and verified. Our goal is to offer a solution to all of your email marketing problems.
If you think your email marketing campaign is facing a high bounce rate, we are at your service.