Glossary

Soft bounce

Industry term, not a standards term, for a temporary delivery failure where the message is valid but a transient condition prevented delivery. It corresponds to RFC 3463's persistent transient failure class, 4.X.X.

In plain terms

A temporary failure. Keep the address and try again.

Why it matters for deliverability

Soft bounces are noise individually and signal in aggregate. A single one means nothing; a rising soft-bounce rate at one provider usually means throttling, which is a reputation warning before it becomes a blocking problem.

What to do about it

  • Retry on a backoff schedule instead of suppressing.
  • Set a threshold — repeated soft bounces to the same address over several sends indicate an abandoned mailbox.
  • Chart soft-bounce rate per provider, not just overall.

Source

RFC 3463 — Enhanced Mail System Status Codes (basis for the 4.X.X transient class)

A persistent transient failure is one in which the message as sent is valid, but persistence of some temporary condition has caused abandonment or delay

Checked 2026-08-29

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Definitions reviewed 2026-08-29. Spotted something wrong? Tell us.

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